Scheduling :
Our show will be broadcasted from 7pm onwards as we believe this is the best time to reach our target audience , by this time they are expected to have finished work or university and be getting ready to go on a night out - the show will serve as a 'pre party' with floor fillers and throwback anthems which are relevant to our 16-24 demographic. Other competitor shows will start their shows at a similar time therefore that puts our show within the same genre and the audience will recognise this as the set time for that genre of show.
Content:
The show will contain a mix of content from current pop hits to throwbacks from the early 90s, these will be songs the listener identifies with due to the target age demographic - all the songs which are played will be upbeat and lively to serve the purpose of getting the audience ready for their night out. We will have a news bulletin at the beginning of the show where the cross over of presenters happens , this will include local crime , sport and weather, later on in the show there will also be a celebrity gossip section where the listeners can get up to date with the latest in the lives of their favourite celebrities - this is based on the age of the listener and genre of the show being magazine. We will also have a competition within the show where listeners ring in with their funny confessions to be in with a chance of winning tramlines tickets , this is something that has proved popular with competitors shows and also relates back to the social grading of the ONE20 listener.
Jingles:
Our jingles will be 'start your night right with One20 fm ' and 'all the biggest hits , all night long with One20fm' - these will be used at the beginning of the show and after each song or advertisement break to remind the listener of what show they are tuned into. The 'start your night right' part of our slogan informs the listener of the type of show they are listening to and also that it serves as a pre party for them before they begin heading into town to gigs or clubs. Repeating the station name also reinforces the brand and is useful for listeners to remember and pass onto friends/family. Competitor stations such as Hallam Fm repeat their show name/station regularly to inform listeners of what they've tuned into , our listeners will be able to identify the time by the 'start your night right' jingle.
Advertisements:
Due to the C2DE social grading we are aiming to target due to the young age demographic , the majority of our advertisement pieces will be aimed at saving money, education and shopping which are all things which will be valued by our target audience. Our audience have a low spending power hence why they listen to community/local radio stations rather than a pre paid music subscription such as Spotify therefore are likely to appreciate advertisements about saving money/sales. We will have an advertisement on a local furniture sale , this will target those young couples starting to build a home on a small budget whilst also supporting a local business which is something common amongst our competitors. We will also advertise open university courses for those post 16 and listening to the show to inspire them to take up higher education and finally free tickets to a bank holiday showing at the showroom cinema in Sheffield which is in some way affiliated with Sheffield Live!.
News features :
Our news features will centre around current events in Sheffield and the surrounding areas such as crime , weather and recent football scores - this will connote that our show is local and interested in the community and the lives of those living in it , this will keep those listening in the know as they are an age group which may not necessarily keep up to date with current affairs. We will also include a celebrity news section later on in the show to inform the listeners about what has been going on in the music world - this may include gossip and stories related to their musical careers for example Cardi B and Avicii. These are the subjects you would conventionally find on a show of this type therefore the listener may easily identify with it and recognise the genre.
Scripts:
IMAGINARY ENTITY:
Assets required for production :
- Microphone
- Mixing desk
- Studio speakers
- Pop Guard
- Royalty free sound effects
- Adobe Audition
- Headphones
