LO3 Planning a Radio show

Scheduling :

Our show will be broadcasted from 7pm onwards as we believe this is the best time to reach our target audience , by this time they are expected to have finished work or university and be getting ready to go on a night out - the show will serve as a 'pre party' with floor fillers and throwback anthems which are relevant to our 16-24 demographic. Other competitor shows will start their shows at a similar time therefore that puts our show within the same genre and the audience will recognise this as the set time for that genre of show.

Content:

The show will contain a mix of content from current pop hits to throwbacks from the early 90s, these will be songs the listener identifies with due to the target age demographic - all the songs which are played will be upbeat and lively to serve the purpose of getting the audience ready for their night out. We will have a news bulletin at the beginning of the show where the cross over of presenters happens , this will include local crime , sport and weather, later on in the show there will also be a celebrity gossip section where the listeners can get up to date with the latest in the lives of their favourite celebrities - this is based on the age of the listener and genre of the show being magazine. We will also have a competition within the show where listeners ring in with their funny confessions to be in with a chance of winning tramlines tickets , this is something that has proved popular with competitors shows and also relates back to the social grading of the ONE20 listener.

Jingles:

Our jingles will be 'start your night right with One20 fm ' and 'all the biggest hits , all night long with One20fm' - these will be used at the beginning of the show and after each song or advertisement break to remind the listener of what show they are tuned into. The 'start your night right' part of our slogan informs the listener of the type of show they are listening to and also that it serves as a pre party for them before they begin heading into town to gigs or clubs. Repeating the station name also reinforces the brand and is useful for listeners to remember and pass onto friends/family. Competitor stations such as Hallam Fm repeat their show name/station regularly to inform listeners of what they've tuned into , our listeners will be able to identify the time by the 'start your night right' jingle.

Advertisements:

Due to the C2DE social grading we are aiming to target due to the young age demographic , the majority of our advertisement pieces will be aimed at saving money, education and shopping which are all things which will be valued by our target audience. Our audience have a low spending power hence why they listen to community/local radio stations rather than a pre paid music subscription such as Spotify therefore are likely to appreciate advertisements about saving money/sales. We will have an advertisement on a local furniture sale , this will target those young couples starting to build a home on a small budget whilst also supporting a local business which is something common amongst our competitors. We will also advertise open university courses for those post 16 and listening to the show to inspire them to take up higher education and finally free tickets to a bank holiday showing at the showroom cinema in Sheffield which is in some way affiliated with Sheffield Live!.

News features :

Our news features will centre around current events in Sheffield and the surrounding areas such as crime , weather and recent football scores - this will connote that our show is local and interested in the community and the lives of those living in it , this will keep those listening in the know as they are an age group which may not necessarily keep up to date with current affairs. We will also include a celebrity news section later on in the show to inform the listeners about what has been going on in the music world - this may include gossip and stories related to their musical careers for example Cardi B and Avicii. These are the subjects you would conventionally find on a show of this type therefore the listener may easily identify with it and recognise the genre.

Scripts:

IMAGINARY ENTITY:

Assets required for production :

- Microphone 

- Mixing desk 

- Studio speakers

- Pop Guard

- Royalty free sound effects 

- Adobe Audition 

- Headphones

LO4: Evaluation of Radio show

Evaluation Of Our Radio Show

GAINING FEEDBACK FROM OUR TARGET AUDIENCE:

Having created our radio show we thought it would be appropriate to gain some feedback from our target audience to see if we have successfully met the brief - we created a survey asking the below questions and sent it to people which fit within our 16-24 , C2DE social grading demographic to see how they would respond to our product should it go into production. By using qualitative questions which require the listener to let us know what they think about the show, we begin to see an in depth response from our chosen demographic . The first question was for the listener to rate the show out of 10 using the slider, the second enquiring about the codes and conventions and if the listener thought our show matched these and then finally who they thought our target audience would be. We also added a final question which enquired if the listener could suggest any improvements.

RESPONSES:

Evaluate the flow of the show:

Our radio show was rated on average around an 8 out of ten which implies we have successfully reached our target audience , they also correctly identified the rough age group which we were attempting to target which suggests that there are codes and conventions within our show which would attract a  younger target audience - I personally believe this is owed to the fast paces editing , features and mode of address which has been used throughout as they are stereotypical of a show within this genre.

I believe our show effectively meets the requirements of the brief as we have successfully created a new local radio station on behalf of Sheffield Live! Having looked at a variety of similar radio shows as part of LO1, we have worked as a group to develop a running order which resembles the structure of a similar radio product produced by Hallam FM. The running order covers News and weather to introduce the show to ensure that listeners informed before they are entertained by the content of the show setting them up for their weekend/night out. 

The purpose of our show is to entertain a young target audience (18-24 , C2DE) by offering them a variety of music , celebrity gossip and interactive features such as phone ins and the confessional theme throughout. This targets the audience as this is a topic which they will relate strongly to and a confessional fits in to the night out theme as the audience are more likely to put themselves in a compromised position on a night out.


Strengths of production:

The produced radio piece meets the needs of the original brief by combining a range of varied sound clips and music to create an appealing product. It is clear to see how we have effectively targeted the audience by including current chart music which is popular with this demographic, fast paced editing techniques such as removing any long pauses using the razor tool and including listener interaction within the show using a phone in section - this makes it clear to the listeners that we appreciate their input and also reiterates the mode of address we have used throughout. The script was written with the 'local' requirement in mind using local dialect and colloquial language to help the listers relate to the presenters which makes them more likely to tune in again for the next show. 

Another strength of our production is that it matches the codes and conventions of this type of show, our running order was essentially based upon a popular Hallam Fm show Big John at breakfast and how they interact with each other and the audience to create a laid back environment for the listener. Hallam Fm has the ability to run larger competitions which have bigger prizes such as the 1k minute - we do not have this kind of funding however we can still include this type of feature as a convention using local events and businesses as a springboard for these giveaways and also reinforces this idea that the show is local which was the main requirement of the brief.  


Weaknesses of Production:

Due to the conditions in which we recorded our audio , some of the files are of a lesser standard than would be expected for a professional production - this could be resolved by changing the area of recording to somewhere with better acoustics so that echo and reverberation was reduced to create a cleaner sounding track - this would make the editing process more simplistic because as a result of this we had to put de-humming on each piece of audio to rid the audio of any feedback.

When planning our radio product , we intended to have 3 presenters however due to unforeseen circumstances, it had to be reduced to two to make the editing process more manageable. The show which I looked at as part of LO1 was Big John at Breakfast which has three presenters , this dynamic works really well as the script is divided out equally and as an audience we are able to see the relation between the three. I think this would have been good for our radio show as there is a lot of back and forth dialogue between the presenters and after a while the exchange between the two seems more laboured - I believe a third party may have made the show seem to run quicker and give a more chatty , laid back feel.

If we were able to add to the show now , on reflection I think I would like to write in an interview with a local artists as this would further relate to the target audience as the purpose of the show is to get listeners ready for their night out , therefore we presume they have an interest in music. Should be use a young and popular musician it is likely that the listeners would tune in to listen to them chat about their upcoming gigs which would also give us a chance to work more on editing as there would be more than two people exchanging words at any given time.


Changes or Amendments:

We had to amend the script to suit two presenters , hence removing myself as a presenter - although described as a potential weakness I believe the show still ran properly without the addition of a third person talking and also made the show feel more intimate between the two. Feedback from our audience suggested that we had done everything possible to meet the needs of the target audience however feedback from a tutor told us that we needed to work on some of the audio quality within the clips due to the nature in which they were recorded. 

This was acted upon by adding a dehumming edit and upping the clarity the female voices within the script to rid the recording of any unwanted background noise - in places where this was not possible such as on the jingles , I added a reverb which created a futuristic effect on the voice actors - this is something which the radio station Capital FM do on the majority of their jingles as it connotes that the show is modern and playing up to date music therefore I believe this had the same effect on our radio product.

LO4 : Producing a Radio Station

PRODUCTION PLAN

Here we have the production plan for the radio station , starting from the very first pre production documents and writing the script down to the day of recording , this is an ideal way to ensure that personnel working on the radio show are staying on track so that the production can be made quickly and effectively. We have planned each day according to what tasks need to be completed and in what timescale - the majority of these deadlines were met which ensured the smooth running of the project.


Setting up Equipment:

This image shows Hannah and Evie recording the dialogue for the audio trail In the sound booth, this shows the pair speaking into the microphone which has been set up using the pop guard as to avoid any muffled voices or unnecessary audio being captured - this microphone was tethered to the Mac using the focus rite Scarlett 2I2 USB audio interface which meant that we could then manage the recording using garage band.

This shows me controlling the audio and evaluating what is usable from what is being recorded , from here I exported the media and repurposed it from a .wav to a .MP4 file which I could then put into adobe audition as mentioned above. In order to use the file universally, it would have to be repurposed as should the show go into production there needs to be playable files which can be added to the cartwall and played on air

This shows Evie adjusting the microphone for a suitable height to record from for the two of them , she is adjusting the shock mounters to be able to change the height of the microphone hand. Making the microphone to be a suitable height will ensure the voice actors don't sound too far away or in reverse , too loud.

In a radio production environment , microphone hands can be adjusted to reach different presenters and are particularly useful when hosting interviews as they can be manoeuvred around the room to reach different people or groups

This image shows me adjusting the volume of the output from the microphone to make it less sensitive to the voice actors. This was then monitored within Garage band and changed to suit the audio levels within - this means that during the editing process , less editing will have to be done to clarify the voices of the actors.

These are the production plans for the editing of the radio show, this included the gathering of footage , assets and editing techniques - these time constraints were all adhered to meaning the creation of the final product was on time in relation to our pre production documents. 

Assets:

https://www.bensound.com/royalty-free-music/track/pop-dance
bedding music

http://soundbible.com/2099-AM-Radio-Tuning.html
intro

http://soundbible.com/77-DJ-Scratching.html

intro

https://freesound.org/people/Timbre/sounds/106391/

https://freesound.org/people/jourblue/sounds/344365/

https://freesound.org/people/Daphne_in_Wonderland/sounds/400697/

https://freesound.org/people/Daphne_in_Wonderland/sounds/400697/

https://freesound.org/people/DickBlox/sounds/101871/

https://www.bensound.com/royalty-free-music/track/ukulele
Furniture store

https://www.bensound.com/royalty-free-music/track/energy
showroom cinema

https://freesound.org/people/dr_skitz/sounds/353925/

https://freesound.org/people/skyangel38/sounds/133742/

Screen shots of editing:

First of all I imported all of the assets for editing to Adobe Audition (file, import,file) which then became apparent in my editing panel on the left hand side of the adobe audition workstation - here I was able to organise my clips ready for putting into the audio tracks for example putting all jingles together , all sound effects together and then all of the dialogue recorded in the studio together. This saved me time when getting into the main body of the editing as I spent less time finding each asset for the specific part I was editing at the time.

I then dragged the main audio from the editing panel from the cache into the audio tracks , choosing a multitrack layout so that I was able to see which sounds were layered on top of one another . I created three separate tracks to keep my files organised , one for dialogue, one for music and one for sound effects - this meant that whenever I was navigating the edit I was able to jump directly back to whichever section I needed to through dragging on the horizontal bar to the bottom of my work station. The different sections were each defined by separate colours , green , dark green and purple - this meant that if one of the assets was out of place , I was able to identify this and return it back to its audio track which helped me stay organised.

When listening back to the audio files there were some areas where the voice actors paused to indicate to me where different sound effects and songs needed to go , this required me to use the radio tool to cut up the tracks to make way for the sound effects to play through the other audio tracks such as the music. The razor tool also came in useful where there were longer pauses than necessary within the  recording as I was able to zoom in on the Audio track to see the waveforms and cut out areas where there was dead air and stitch this back to the next point where the voice actors were speaking - this gave me control over the edit and allowed me to create quick cuts between the presenters talking which in turn creates a fast paced show which is something which will be favoured by our young 16-24 year old demographic as they are unlikely to stay engaged for long periods of time - by keeping the show lively and energetic they are more likely to stay tuned in.

Having created space for the sound effects come through the bedding music and main recording of the producers , it was important that the audio wasn't too over powering so that both could be heard simultaneously and clearly thought the radio production. The above screenshots show how I ducked the audio for the bedding music so that the presenters could be heard clearly throughout the production - I also used this editing technique when the sound effects were being played , however I made them slightly louder so that they could be heard beneath the other two editing tracks. This connotes professionalism as all of the shows we looked at as part of LO1 have clear and concise audio so the meaning of the show isn't lost.

 As per convention I chose sound effects to be used throughout my radio show which relate to what is being talked about , for example when the presenters talk about the news and weather , a short introductory sound effect is placed to connote the beginning of a new section within the show - it is important to get these in the right place therefore I created key frames or in/outs , this appears highlighted on the audio track and shows me how long the sound effect needed to be to supplement the narrative within the talk show - this ensures that you get the clip in the right place which is something that would usually be done using a Cartwall, however not having access to this equipment meant doing it manually in Adobe Audition. This also showed me exactly where the music audio tracks required ducking in order for the sound effect to be heard. This is shown within the next screenshot.

Here is an example of how I manipulated the audio to connote the beginning or end of a new section within the show - when looking at other shows within LO1 I recognised a convention which required there to be at least one jingle , before or after a song - when putting the audio tracks together I noticed there was a harsh jump between the

different elements which sounded unprofessional therefore I decided to edit each song and sound effect so that it faded in and out . I did this by dragging the right hand manipulation box to create a curve , the gradient of the curve shows me how long this edit will take to manifest itself and fade out therefore I had to listen to each track to decide the correct gradient. This gave the show a seamless running through especially during the advertisment break when the songs had to roll into one another therefore the fades crossed over slightly as shown to the right. This meant that one track had not yet finished before the other had started however this overlap wasn't an inconvenience as the beginning and end of both songs were elongated. Fading is something that happens on many radio shows as it eases the listener into the next part without it being to sudden - this helps carry the running order of the show.






Offline edit: 

Our offline edit shows all our usable sound recordings order to show the running order which is a convention of a radio show. There are no edits applied to this therefore it is clear to see the development from this edit to our final product.

The offline edit doesn't have any particular structure to it as the advertisement material is featured at the end of the track to make it easier to edit during post production to use the razor tool and separate into the three different audio tracks.





Final Radio Edit :

LO3: Legal and Ethical issues associated with planned show

Legal and Ethical issues - 

https://www.ofcom.org.uk/__data/assets/pdf_file/0027/19287/bcode09.pdf


Ofcom, is the regulatory body which deals with regulating everything which is broadcasted on tv and radio. They have a set of broadcast rules which producers/media companies have to abide by in order for the content to be suitable to air to a public audience, the areas which these rules cover include but are not limited to:

• protecting under eighteens
• observing watershed
• offensive/harmful language
• Harm or offence
• crime, hatred , disorder and abuse
• religion 
• elections 
• fairness
• privacy
• commercial reference to TV planning 
• commercial communications in radio programming

It is important to ensure that all content which is being broadcasted to an audience is suitable under all areas of this code. For example it is important for our planned show that we do not compromise the privacy of any of the callers who contribute to the show and or any social media accounts we include in shout outs - this would include keeping any personal data such as phone numbers , names , addresses and dates of birth private at the discretion of the caller. In relation to this , should a caller wish to be anonymous within the phone in section - this should be respected. 

In addition to this we would also have to regulate the language used by both presenters and callers as to not cause harm or offence to listeners - this would include disclosing to phone ins that their language needs to be monitored and should this be ignored - relevant apologies made. Our show needs to be impartial toward political, religious or social issues as to not cause offence and to not show any bias toward any of the aforementioned areas this will help avoid conflict between our show and listeners and also steer clear of breaking any of the codes put in place by Ofcom. Religious topics also fall under the ethical bracket also and as a show we must output a fair representation of all ethnicities , avoiding any topics which could provoke racism from callers or online profiles.

There is a possibility that some of our listeners could be under the age of 18 , therefore it is important under the code to protect them from any content which could be potentially damaging for them - this includes limited reference to sex , drugs or violence which also falls under the crime, disorder and abuse sector. There is no specific 'watershed' for radio broadcasting however there are times within the day which are expected for younger listeners not to be tuned in therefore more taboo topics can be discussed therefore around 7pm would be ideal to begin talking about going out or drinking . Although our show serves a purpose as to get listeners ready for their nights out , we must in no way glorify the abuse of alcohol or illegal substances and even as part of this include adverts from drink aware/South Yorkshire police.

We are also including a news bulletins at the beginning of the show , this must be an impartial view of current events and also respectful of the listeners who may be tuned in for example leaving out news stories which could be potentially upset or cause offence to the listeners as it would be broadcasted on the 10pm news.




Data Protection act:

https://www.gov.uk/data-protection

The data protection act covers a variety of pieces of information and states that companies must not misuse the data , the data must be used in accordance to the following rules:

• used fairly and lawfully
• used for limited , specifically stated purposes
• used in a way which is adequate, relevant and not excessive 
• accurate
• kept for no longer than necessary 
• handled accordingly to peoples data protection rights
• kept safe and secure
• not transferred outside of the European economic area

As a radio station which has a strong interaction with its audience, it would be key to keep all their personal data safe as to not be in breach of the data protection act. With phone in competitions and social media shout outs , we would have access to personal data such as phone numbers , addresses and dates of birth and it is key that this data is not misused or shared with third parties. When callers phone in , we must not retain their details for any longer than necessary for example once the competition is over , the data relating to that feature must be distroyed - in the mean time the data must be kept safe and encrypted and not shared. Our listeners must be aware of the data we hold and should they not be comfortable with this, we must delete them off our records in accordance with the new rules on data protection which have come in post may 2018.

Copyright/intellectual property:

We must ensure that any assets we use as part of our radio show are either rights free or we have contacted the person who owns the intellectual property and have relevant permissions to use it. This includes any sound effects, music or jingles - we plan to get around this by creating our own sound effects or sourcing rights free ones from an online cache. Should we use music without getting permission first we would be in direct breach of the copyrights , designs and patents act.

LO3: Codes and Conventions of genre of planned show

Conventions of a magazine talk show - 

Scheduling :

Having looked at the magazine talk show Big John at Breakfast as  part of LO1, we decided to base our show on a similar topic however suitable for a more mature audience at around 7pm in the evening. Generally those who listen to Big John at Breakfast are on their way to work or taking their children to school therefore the producers have to regulate the content on the show to be appropriate for a younger listener who may be present whilst the main consumer is listening.

Music:

A show of this genre generally has a variety of music which is suited for its target audience, for example, Hallam has a 25-34 year old average listener therefore current hits are most popular amongst this age group - they play hit music with frequent interjections of older popular songs from the 90s . As our show starts at around 7pm our main objective is to get our audience prepared for their night out in town therefore we have included current, upbeat songs such as 'God's Plan' and 'Feel it Still' which are popular in the charts at the moment with our age group (16-24) therefore are likely to be played in the local bars and clubs. Later on in the show we will be playing 'throwback' hits from artists such as Sean Kingston which were popular at the time the younger end of our demographic were growing up therefore is suitable for all listeners. This was a convention I observed from Hallam FM as they provide a mixture of music genres suitable for all demographics throughout the day - this helps broaden the target audience - this would be included in the audio trail also to entice listeners in.

Presenters :

Our presenters are all local to the area therefore carry the local accent and dialect for example 'put your big coat on' , this is important as our mode of address for the show is peer to peer much like the example show which I looked at Big John At Breakfast where all the presenters chat to each other using their local dialect. We have used an all female presenting team , this is relevant as the tone and register of these presenters correlate to our primarily female target audience. One of our presenters in particular has a strong regional accent whereas the other does not , this serves a purpose as those who live in Sheffield will understand and relate to the person who sounds as they do , however our listeners are of university age therefore are likely to come from all over the country therefore it is important to have somebody for them to relate to also who doesn't have as strong of an accent - this shows how we have tried to relate to a mass audience.

Features:


Having listened to a variety of radio shows as part of LO1 , including popular shows across Hallam FM , we decided on a list of features which clearly follow the codes and conventions which have been outlined by these shows . Written into the script are news and weather updates , phone ins , competitions and celebrity gossip which are all common conventions of not just shows in this genre but radio shows as a whole . Having these features as part of the show will help listeners associate the genre of our show with other big names such as Hallam and when they are aware the show focusses solely on Sheffield it is more likely that they will want to tune in. Features such as competitions are very common on magazine talk shows as they give the opportunity for the show to make money whilst giving back to their listeners , as our show is funded solely by advertisements its all the more important to include these type of aspects as they are a fantastic way of making revenue. Hallam Fm in particular do these kind of giveaways where listeners have to ring in and share an experience to be in a chance to win - we have taken this and put our own spin on it making it so that listeners win when they take part in our confessionals section of the show . By doing this we are making our show more relatable whilst also creating that advertisement for the show. All of the news and weather for the show will focus around the local area which is a standard convention for a local radio station , that being said some report on the entirety of South Yorkshire which will make our show stand out as we will be exclusive to Sheffield.

Jingles:

Magazine talk shows all have a variety of jingles which help create the 'brand' the ones which do this most successfully are Capital Fm and Hallam Fm. Both have variations based on the segment of the show which is to be played before or after it , for example 'for the latest news and weather..... Capital FM' and 'The biggest hits ... and the Proper tunes, Hallam FM' - both of these examples use the station/show name and mention some form of the content. When writing our jingles I took this into consideration therefore wrote a variety of jingles following a similar trend - repeating the station name to reinforce the brand such as 'start your night right with ONE20 fm ' and 'giving you the latest hits and latest gossip from one 20 fm' - this gives the inclination of what is to come on the show and effectively ties in each segment as the example shows have shown.
News:

Due to our station being local , it is all the more important to make sure the news segment is relevant to the area which is something that is well executed by Hallam Fm as they are the biggest radio station in South-Yorkshire. They have on the hour news updates throughout the day which focusses on Sheffield and surrounding areas in South Yorkshire with occasional national news stories which comment on the country - as ONE20 is a local show , we want to accurately represent this with the nature of the stories which make it into the news segment - I purposefully did some research using Sheffield's own newspaper company 'the star' and chose some of the most relevant news stories to Sheffield. The news is an important convention of any radio show as it is one of the only ways some people keep up to date with current affairs, as our target audience is young 16-24 and of the c2de social grading , it is more than likely that the radio is one of the only free ways they can access music therefore they are a captive audience when It comes to the news - this is an easy way of keeping them in the know without being a public service broadcaster.


Competitions:

As mentioned before, competitions are one of the best ways to advertise your show whilst making your audience present within the day to day running of the show. One of the biggest competitions which I have looked at is the '1k minute' from Hallam Fm where one listener is chosen to answer 10 questions correctly to have one thousand pounds put into their bank account . Obviously this is a radio station with a lot of commercial background and paying advertisers therefore they can afford to give away tax free cash , this is something we wouldn't be able to offer as we wouldn't have enough funding therefore a giveaway with tickets which could be donated to our show from a local festival is a more feasible option . This is a standard convention of this kind of radio show therefore listeners will relate more easily to the listeners. By using a local festival as a prize for the best confession , we are reinforcing that this is a local radio show,  for local people

LO2: Production Technologies

The production materials needed for producing a radio show and supporting assets are as follows:

MIXING DESK - for mixing sound effects and altering sound levels during the show. This gives the Dj more control over the audio throughout the show. Put simply , a mixing desk controls various various audio sources whether that be music, sound effects of dialogue and then combines them to a smaller number of outputs this means that In a live studio , quick tweaks can be made to the audio and then outputted using a stereo and amplified using a PA system - this would be beneficial when creating our radio show especially should we include a interview section or have multiple presenters talking at one time.

 Microphone - Used to record any sound from the presenters which is eventually broadcasted to the audience , the mixing desk can also control the microphones. Microphones are the most effective way of recording and amplifying sound therefore would be used in the production of our radio station - these recorded sounds can then be put onto the cartwall or even used in conjunction with the mixing desk to have a stronger control over the audio levels within the production which Is important for a professional sound.

Pop Filter - An attachable filter to the microphone which reduces feedback from certain letters when spoken into the microphone , this ultimately gives a clearer audio track and minimises risk of unusable audio. When recording audio it is important to have some ambient sound should you have to edit the quality of the audio in post production , this helps do that as it disregards any unwanted sounds.  The pop filter really comes into play when smoothing out the pronunciation of some words , words starting with 'p' , 'd' or 'b' sounds can often give unwanted feedback when spoken into the microphone which can make editing the sound harder in post production to give a more even audio level - this piece of equipment prevents that and would help us in our production.

Adobe Audition - Software used in the post production process, more likely to be used to edit pieces of pre recorded audio for radio shows and advertisements to be broadcasted at a later date. Audition allows users to manipulate sound effects and control sound levels much like a virtual mixing desk. Adobe audition gives users the chance to manipulate the way the raw audio sounds and therefore presents itself to the audience - should be record our audio in stages , this would give us the chance to cut up sections from the track and piece them back together to produce a continuous  play back. Audition also gives me the opportunity to control audio levels should this have not been first addressed during the the production process - this again will give the audio a cleaner more professional sound.

Microphone hands - Attachment which makes the microphone easier to move , can be elongated to reach different guests/presenters heights making the production and sound recording smoother. For us this would allow us to manoeuvre the microphone around the room to reach the different presenters and guests on the show , this can potentially prevent muffled audio and reduce the risk of having to re record which is something that could cause problems under a specific time constraint which would be in place due to the production schedule.

Headphones - presenters listen along using the headphones to hear all the sound effects and cues whilst the show is being broad casted - this would be useful for us when producing our radio show as we would be able to listen for any audio imperfections and then work upon them whilst in the studio as opposed to in post production where the editing is time consuming.

Studio monitor speakers - Large speaker which allows other personnel in the studio to listen along to the show such as the producer. Again this would help us determine how the radio show would sound to the audience , this could then be improved upon if needs be and then listened to again to note any improvements.

Cartwall - A cartwall is used to queue audio files such as sound effects or jingles to be played during the show , these files can range from .Wav to repurposed .MP3 or .MP4. During the production of our radio show , a cartwall would be useful as it would allow us to incorporate our sound effects and jingles into the recording of the show rather than adding them in in post production - this would add professionalism to the production as we would be showing our ability to use industry standard equipment as would be shown in the radio studio environment.

References:

http://www.charliedavy.co.uk/dac-cartwall/

https://images.google.com/?gws_rd=ssl

https://en.wikipedia.org/wiki/Adobe_Audition