LO4: Evaluation of Radio show

Evaluation Of Our Radio Show

GAINING FEEDBACK FROM OUR TARGET AUDIENCE:

Having created our radio show we thought it would be appropriate to gain some feedback from our target audience to see if we have successfully met the brief - we created a survey asking the below questions and sent it to people which fit within our 16-24 , C2DE social grading demographic to see how they would respond to our product should it go into production. By using qualitative questions which require the listener to let us know what they think about the show, we begin to see an in depth response from our chosen demographic . The first question was for the listener to rate the show out of 10 using the slider, the second enquiring about the codes and conventions and if the listener thought our show matched these and then finally who they thought our target audience would be. We also added a final question which enquired if the listener could suggest any improvements.

RESPONSES:

Evaluate the flow of the show:

Our radio show was rated on average around an 8 out of ten which implies we have successfully reached our target audience , they also correctly identified the rough age group which we were attempting to target which suggests that there are codes and conventions within our show which would attract a  younger target audience - I personally believe this is owed to the fast paces editing , features and mode of address which has been used throughout as they are stereotypical of a show within this genre.

I believe our show effectively meets the requirements of the brief as we have successfully created a new local radio station on behalf of Sheffield Live! Having looked at a variety of similar radio shows as part of LO1, we have worked as a group to develop a running order which resembles the structure of a similar radio product produced by Hallam FM. The running order covers News and weather to introduce the show to ensure that listeners informed before they are entertained by the content of the show setting them up for their weekend/night out. 

The purpose of our show is to entertain a young target audience (18-24 , C2DE) by offering them a variety of music , celebrity gossip and interactive features such as phone ins and the confessional theme throughout. This targets the audience as this is a topic which they will relate strongly to and a confessional fits in to the night out theme as the audience are more likely to put themselves in a compromised position on a night out.


Strengths of production:

The produced radio piece meets the needs of the original brief by combining a range of varied sound clips and music to create an appealing product. It is clear to see how we have effectively targeted the audience by including current chart music which is popular with this demographic, fast paced editing techniques such as removing any long pauses using the razor tool and including listener interaction within the show using a phone in section - this makes it clear to the listeners that we appreciate their input and also reiterates the mode of address we have used throughout. The script was written with the 'local' requirement in mind using local dialect and colloquial language to help the listers relate to the presenters which makes them more likely to tune in again for the next show. 

Another strength of our production is that it matches the codes and conventions of this type of show, our running order was essentially based upon a popular Hallam Fm show Big John at breakfast and how they interact with each other and the audience to create a laid back environment for the listener. Hallam Fm has the ability to run larger competitions which have bigger prizes such as the 1k minute - we do not have this kind of funding however we can still include this type of feature as a convention using local events and businesses as a springboard for these giveaways and also reinforces this idea that the show is local which was the main requirement of the brief.  


Weaknesses of Production:

Due to the conditions in which we recorded our audio , some of the files are of a lesser standard than would be expected for a professional production - this could be resolved by changing the area of recording to somewhere with better acoustics so that echo and reverberation was reduced to create a cleaner sounding track - this would make the editing process more simplistic because as a result of this we had to put de-humming on each piece of audio to rid the audio of any feedback.

When planning our radio product , we intended to have 3 presenters however due to unforeseen circumstances, it had to be reduced to two to make the editing process more manageable. The show which I looked at as part of LO1 was Big John at Breakfast which has three presenters , this dynamic works really well as the script is divided out equally and as an audience we are able to see the relation between the three. I think this would have been good for our radio show as there is a lot of back and forth dialogue between the presenters and after a while the exchange between the two seems more laboured - I believe a third party may have made the show seem to run quicker and give a more chatty , laid back feel.

If we were able to add to the show now , on reflection I think I would like to write in an interview with a local artists as this would further relate to the target audience as the purpose of the show is to get listeners ready for their night out , therefore we presume they have an interest in music. Should be use a young and popular musician it is likely that the listeners would tune in to listen to them chat about their upcoming gigs which would also give us a chance to work more on editing as there would be more than two people exchanging words at any given time.


Changes or Amendments:

We had to amend the script to suit two presenters , hence removing myself as a presenter - although described as a potential weakness I believe the show still ran properly without the addition of a third person talking and also made the show feel more intimate between the two. Feedback from our audience suggested that we had done everything possible to meet the needs of the target audience however feedback from a tutor told us that we needed to work on some of the audio quality within the clips due to the nature in which they were recorded. 

This was acted upon by adding a dehumming edit and upping the clarity the female voices within the script to rid the recording of any unwanted background noise - in places where this was not possible such as on the jingles , I added a reverb which created a futuristic effect on the voice actors - this is something which the radio station Capital FM do on the majority of their jingles as it connotes that the show is modern and playing up to date music therefore I believe this had the same effect on our radio product.